Retailers Add Gadgets for Shoppers at Ease With Technology. Today’s Economy is Good and Bad, it depends on who you talking to! Folks are learning they do not need all this “stuff”! Merchants are confused and apprehensive concerning what to order for the upcoming Holiday’s. How much product should we order when there is no consistency in how customers are shopping? I could go on and on because we are in unfamiliar ground, or are we? If you talk to someone out of the 30′s they just cannot believe “all the stuff that we seeming need”. Times were easier back then.
Today merchants are having to take the gloves off and break open to the technology of the New shopper. The Following Article By: STEPHANIE CLIFFORD which is On the New York Times Website gives you a New perspective that Merchants need to consider.
“When Nadia Karim goes shopping, she doesn’t wait around for salespeople. She saves items from apps and Web sites on her cellphone as a shopping list. And as she browses one store — recently trying on Sam Edelman flats at Nordstrom — she uses the phone to check out styles at competitors like Macy’s.
For a generation of shoppers raised on Google and e-commerce, the answer to “Can I help you?” is increasingly a firm “no,” even at retailers like Nordstrom that have built their reputations around customer service.
But instead of getting defensive, some stores and brands are embracing the change by creating new personal touches that feature gadgets rather than a doting sales staff. Bobbi Brown has touch-screen televisions to demonstrate the perfect smoky eye, something that was once the exclusive domain of makeup artists. The basketball star LeBron James’s shoe store in Miami has 50 iPads to describe its merchandise. Macy’s is testing cosmetics stations where tablets offer reviews and tips. And at C. Wonder, shoppers use a touchpad to personalize the lighting and music in dressing rooms (there is also a button in case, olden-days style, they need to call for help).
The self-service theme, which started years ago with checkout at groceries, has progressed to the point where shoppers can navigate entire stores without once having to say, “Just looking, thanks.”
Stories like this is the sign of the times. There is much more included in the above story-read the entire story here to find out more!
Merchants & Retailers Add Gadgets for Shoppers at Ease With Technology.
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